Hi! I'm Hariel, a Senior Product Designer based in Buenos Aires. With 6+ years of experience in B2B SaaS web products, I specialize in design systems and enterprise UX — working at the intersection of design, engineering, and product to ship scalable systems that teams actually adopt.

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Featured Work
Design token system
Design Systems Design Tokens Figma Design/Eng Alignment

Design Token Adoption at Bitsight DS

Bitsight's design and engineering teams were out of sync. I built a semantic token system covering 160+ variables — enabling light, dark, and color-blind modes with a single source of truth.

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InfoSec Questionnaire redesign
Product Design User Research Design Systems B2B SaaS

InfoSec Questionnaire Redesign

After Bitsight acquired ThirdPartyTrust, the questionnaire feature needed a new foundation. I led the UI redesign and research plan for a complex, high-stakes workflow. Review time dropped 40%, clarification requests fell 60%.

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Personas and IA redesign Password protected
User Research Personas Information Architecture UX Strategy

The Research That Split a Product in Two

ThirdPartyTrust, a third-party risk management platform, served two completely different user types in one shared UI. I was part of the research that drove the decision to split it into two dedicated products, then redesigned the navigation and feedback patterns around each one.

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Let's work together

Open to product design and design systems roles. Remote-friendly.

hariel.baiz@gmail.com LinkedIn Resume